For this is why He came to earth as a man... "She will bear a son, and you shall call his name Jesus, for he will save his people from their sins." - Matthew 1:21

The saying is trustworthy and deserving of full acceptance, that Christ Jesus came into the world to save sinners, of whom I am the foremost. - 1 Timothy 1:15

If this truth ever escapes from being our chief mandate - and allotted the resources, energies, time, money, creativity, labour, and the very heartbeats of our individual lives and the life of our churches... I daresay we are falling away from the heart of God.

Jesus loves the lost. He died for them...

"For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal life." - John 3:16

Let us continue to passionately share this good news! - That a generation may be saved from their sin and be reconciled to God! (see 2 Corinthians 5 for details!!)