Interesting... we know from a biblical standpoint that 'the truth sets people free' (see John chapter 8), so why is it so many shy away from the truth in it's fullness. Bottom line is: the truth often hurts (*which leads to freedom)... but we don't want to hurt, so we shy away. But in doing so we also remain in bondage, or partial bondage, to mindsets that aren't producing favourable results.
The reality of truth is this - when received and/or applied - it produces the most favourable results possible! - FREEDOM!
My prayer for you, your business, church, and the church I lead - it that we would build it on the truth. It is the only way it will last the test of time.